Identity Systems & Branding
Handel's Homemade Ice Cream
This project is a complete identity system rebrand of Handel's Homemade Ice Cream. I chose to create a logo and system that emulated the homemade and "down-home" charm of the brand. The signature pink was chosen to remind people of fresh strawberry ice cream!
Sears Sunken Garden
This was a community based team project. My teammate was Sayuri Adachi (saadachi.com). Sears Sunken Garden is located in the Homan Square neighborhood in Chicago, Illinois. It was built as an addition to the Sears Roebuck & Co headquarters built there in 1906. The headquarters are now abandoned and the garden is getting redesigned by landscape artist Piet Oudolf. Our job was to create rebranding, signage and wayfinding for the garden while also keeping the community itself at the center.
Crafty Beaver
The Crafty Beaver is a home improvement center with multiple locations around the Chicago area. I chose to redo their logo to give them a little bit of a refresh. I chose something simple and modern that was representational to the nature of their mission: building better communities.